Fans all over the world celebrated Stranger Things Day on November 6, the day that started it all when Will Byers went missing and turned the world upside down, through exciting never-seen-before content and live fan experiences. The series also gets attention for its nostalgic 80s fashion and culture, and brands have used different merchandise to bring to life the massive pop culture movement.
Embracing “The Upside Down” and elements from Stranger Things, the visionary Stranger Things Collection from S’YTE by Yohji Yamamoto Inc. includes jackets, sweatshirts, T-shirts, knits and pants. The collection will be available on Yohji Yamamoto’s official webstore brand S’YTE, and will embrace the unique style of the brand.
The S’YTE team says, “We’re excited to present a capsule collection in collaboration with the global phenomenon American Sci-fi drama series Stranger Things. Focused on ‘The Upside Down’, the disappearance of Will Byers, a mysterious girl Eleven and threats of monsters, the unique collection translates this creatively with elements of darkness and horror.”
S’YTE, the webfront for Yohji Yamamoto Inc., delivers unique collections to the globe. Known for its interesting and exciting collections especially with special Japanese Horror content, S’YTE has received worldwide acclaim.
Stranger Things has garnered over 65 award wins and 175 award nominations since its release in 2016, including those from the Emmys, Golden Globes, Grammys, SAG, DGA, PGA, WGA, BAFTA, a Peabody Award, AFI Program of the Year, the People’s Choice Awards, MTV Movie & TV Awards, Teen Choice Awards, and many others. The three-time Emmy Award Nominee for Best Drama is one of Netflix’s most popular titles. As of its fifth anniversary in July 2021, 196 million households have watched at least one episode of the show. Stranger Things 1-3 is now streaming on Netflix and Season 4 will be coming in summer 2022.